Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business...
Paperback: 346 pages
Publisher: Wspc (March 18, 2010)
Language: English
ISBN-10: 9813224789
ISBN-13: 978-9813224780
Product Dimensions: 6 x 0.8 x 9 inches
Format: PDF Text djvu book
reviews: The book applies basically Porter's models to Asian business strategies. The concepts are interesting and there are many case studies, but writing is somewhat obscure and difficult to understand....
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